Q4: Who would be the audience for your media product?

 I decided to answer this question by putting together a video presentation using Sony Vegas Pro 12 and uploading it onto YouTube. The video shows an example of some of the demographic and psychographics my magazine is aimed at. I've also gone into further detail below about my target audience: 

This is an example of what my target audience would look like. They normally wear graphic shirts and large flannel shirts. There aren't many bright colours used in these outfits either. They normally wear large boots like doc martens or just black shoes in general. Most of this is because they want to stand out from the crowd and rebel against gender stereotypes.

DEMOGRAPHIC:
Age: 16-25
Class: Middle/Working Class or Students (C2 - e)
Gender: Female

PSYCHOGRAPHICS
Lifestyle: Relaxed, Unique
Films: Horror Films, Superhero films, Classic films (Film Noir)
Television Programs: American Horror Story, Netflix Series (Orange is the new black), Arrow and other such shows.
Music: Rock, Punk, Indie, Alternative Rock
Shopping: Charity shops, Urban Outfitters, H&M, Drop Dead Clothing - places where they can get a wide variety of clothing to mix up styles to have an individual look.

My target audience would purchase my magazine as it not only represents them nicely but it also is different to other magazines aimed towards them. My target audience live a relaxed life but are also determined. They like to break away from stereotypes. It contains a nice range of content and styles that attracts them whilst not being viciously stereotypical. I've priced my magazine fairly low as the majority of my readers are probably students and may not have high paying jobs. This makes them around the C2 to E class on the social scale. I've mainly aimed my magazine at females as there was a gap in the market for a magazine of this sorts.

Advertisers:
The kinds of advertisers and products I would use to attract my audience would be things that appeal to their demographic and psychographics.

Since i'm aiming towards young people I would use things like Apple products (iPhone, iMac, etc) as most young people are interested in technology, apple being the most popular brand.

Due to my audiences film and television taste I would also advertise entertainment things. Advertising Netflix or even upcoming movies that I think they would be interested in. Certain clothing brands would also be used for advertising. Brands like Doc Martens and Vans, as well as drop dead clothing. These brands appeal to my target audience therefore would be a good idea to be put in my magazine. And these kinds of brands and companies are designed towards my audience so would be more interested in advertising in my magazine to attract their customers.