My Original Ideas Statement

 My magazine will be a music magazine which focuses on the alternative rock genre. I will also bring elements of country and indie music into the magazine to introduce these similar types of music to the alternative rock fans.

My target audience will be aimed at people around the ages 16-25. I plan on making the magazine reach these ages as I can cover more mature subjects and still have the modern element, so it will have a good range of topics and artists. I also plan on a good mix of a formal and informal house style. This way I appeal to both ends of the age range I have set for my target audience. I want to be able to bring new types of music to my audience’s attention and appeal to large and small fan bases. I will do this by covering different artists, some that people may not have heard of.  Alternative rock can be a wide genre and there are lots of styles that it can delve into. I plan on exploring different ways in which I can use this genre of music to make my magazine unique. I’ll be taking inspiration from magazines such as Mojo and NME as they both reach the kinds of audience I’m looking at attracting. I also could include some television and film content in order to appeal to wider audiences.

The colours I would like to use on my magazine would be more aimed towards the female gender as I want my magazine to be more for a female demographic. I would like to use black and whites with a few other colours that just add to the overall style of the magazine.