Magazine Questionnaire Analysis:
After collecting results from out surveys it was clear to
see what our target audience want from a college magazine. Out of all of the
students we asked 65% were female and 35% were male. Out of all of those people
95% of people said they didn't read the college magazine. This shows that the
current product doesn't work as its target audience is not reading it. Only 5%
of people said they read it, meaning it needs to be improved. The vast majority
of people wouldn't want to pay much for the magazine as 85% said they would
either pay nothing or 50p. If you set the price at 50p it makes the magazine
look better as your charging for it, so it must be worth something at
least. 70% of students wanted the
magazine to be issued either monthly or every half term.
When it comes to the content and appearance of the magazine
students were asked what colour scheme they’d like. The top three colours
students wanted to be used were Blue, black and white. However red, green and
yellow had a fair few votes too. When it came to the image on the front cover
students wanted various things. 40% wanted an image of a fellow student whereas
30% wanted a celebrity and 30% wanted a nature image. This means you could
alternate what image is used to please a mass audience. An informal or mixed house style were the
most popular options for questing six. 50% said informal, 40% said mixed, so
the magazine would be mostly informal with some formal content every so often
to meet the demands of the audience.
Students want the magazine to include things such as music,
sport, college tips, free gifts and TV/film. So the front cover would need to
advertise these things in the coverlines to attract the audience. 100% of students said they wanted a page on
jobs so this is a feature you would definitely put in the magazine.
No comments:
Post a Comment