College Magazine Contents Page

College Magazine Front Cover

College Magazine Questionnaire Analysis

Magazine Questionnaire Analysis:

After collecting results from out surveys it was clear to see what our target audience want from a college magazine. Out of all of the students we asked 65% were female and 35% were male. Out of all of those people 95% of people said they didn't read the college magazine. This shows that the current product doesn't work as its target audience is not reading it. Only 5% of people said they read it, meaning it needs to be improved. The vast majority of people wouldn't want to pay much for the magazine as 85% said they would either pay nothing or 50p. If you set the price at 50p it makes the magazine look better as your charging for it, so it must be worth something at least.  70% of students wanted the magazine to be issued either monthly or every half term.

When it comes to the content and appearance of the magazine students were asked what colour scheme they’d like. The top three colours students wanted to be used were Blue, black and white. However red, green and yellow had a fair few votes too. When it came to the image on the front cover students wanted various things. 40% wanted an image of a fellow student whereas 30% wanted a celebrity and 30% wanted a nature image. This means you could alternate what image is used to please a mass audience.  An informal or mixed house style were the most popular options for questing six. 50% said informal, 40% said mixed, so the magazine would be mostly informal with some formal content every so often to meet the demands of the audience.

Students want the magazine to include things such as music, sport, college tips, free gifts and TV/film. So the front cover would need to advertise these things in the coverlines to attract the audience.  100% of students said they wanted a page on jobs so this is a feature you would definitely put in the magazine.

College Magazine Analysis

The colours this magazine has used consist of Blue’s and pale orange. These colours complement each other and are easily readable as they are light and stand out on the darker blue background. It uses rule of thirds by having the model in the centre with cover lines either side of him. This almost gives the magazine a symmetrical type look which makes it look organised. The cover lines are all relevant to the target audience this magazine is aiming at: students. You can tell that it’s aimed at older, university students as it mentions celebrating “the big 2-1” referring to becoming an adult. It has things relevant to younger audiences like texting, which is light hearted but also has more serious cover lines so there is a balance. It uses a main image of Mike Posner, a role model that younger audiences would recognize, so it gets there attention and appeals to them. The barcode on the bottom is conventional to magazines and lets the audience know the price: which is free so it is affordable to struggling students. The cover uses two simple fonts that are readable but also modern and suit the overall theme of the magazine. The main headline is in a different font to the cover lines as it is in the font that the magazine uses constantly for the title, it’s recognized by the magazines regular audiences as it’s become iconic to this magazines look.